Lovingly produced from a 1,200-acre olive grove, planted with more than 90,000 trees, located next to the Tabernas Desert in Almeria, Castillo de Tabernas Extra Virgin Olive Oil is one of Spain’s premium gourmet products, with 0.1% natural acidity and the guarantee of one of the country’s largest producers of quality oil.
We were asked to set up a deal with a leading US importer and distributor to introduce Castillo de Tabernas Extra Virgin Olive Oil to the American market and served as the brand’s representative in New York City, conducting a series of in-store oil tastings and developing relationships with retailers.
Trade: We negotiated the US import and distribution contract on behalf of Castillo de Tabernas with The Chefs’ Warehouse, the nationwide chain of speciality food and trade suppliers.
Strategy & Events: We carried out a series of in-store tasting events for Castillo de Tabernas Extra Virgin Olive Oil in premium retailers across the city, to present the brand direct to customers and build relationships with retailers.
Representation: We acted as Castillo de Tabernas agent in New York City, contacting local retailers to develop sales leads.