ABOUT US
Multilingual, multidisciplinary, and multi-faceted, Global Bridges brings decades of experience to your service. Our communications, marketing, and trade-relations expertise enable us to offer in-depth advice in each field while, together, providing true breadth of vision. We speak your–and your customers’–languages, understand every aspect of your business, and offer insights that take you to new heights and add value to your bottom line. With offices in New York and Madrid, Global Bridges connects your needs with your clients’ desires.
Conducted more than 500 presentations and educational training seminars reaching over 6,000 trade and press. Organized large format wine tasting events in New York, Boston, DC, Orlando, Miami, Chicago, Dallas, San Francisco and Los Angeles. Managed in-store tasting program in NYC, DC, Miami, Dallas, Chicago, SF amounting to over 700 tastings.
We have worked with many D.O.’s of Spain including: Bierzo, Toro, Rueda, Cigales, Ribera del Duero and Navarra.
We work with wine, food media throughout the USA, including trade, consumer, and bloggers
We have a number of members of the group who are fluent in Spanish and well-versed in Spanish culture and business.
We have worked on several high impact programs to promote and sell Spanish wines in the U.S.A. Including ICEX/Wines from Spain’s Spanish Cellar & Pantry bi-costal program and the national campaign Drink Ribera,Drink Spain.
We provide social media expertise to promote your wines to key customers through Facebook, Twitter and Instagram posts and contest.
We have a national network of trade contacts, including: importers, distributors, sommeliers and retail.
We have organized and led trade and press delegations to Spanish wine regions to meet with vintners
President
April Cullom
M.B.A./M.S. International Business - Marketing & Trade Liaison
An international marketer with over 25 years’ experience, April is an expert in the creation, development, and management of brands, corporate image and identity. April has overseen major projects, like T-Mobile’s European and US launch, worked with multinationals like Brazil’s Rede Globo, France’s Aventis, and Mexico’s Telmex, and brings the same level of commitment to every client, whatever their size and ambitions. April’s experience of Spain’s food and wine goes from field and vine to consumer: working with professionals like José Peñin, José Andrés, and Dani García, and serving as US Brand Ambassador and Trade Liaison for D.O. Ribera del Duero. April holds WSET advanced qualifications with honors, is certified as a Spanish Wine Expert by the Wine Academy of Spain and a Spain Specialist by the Spanish Tourism Board. A lover of food and grape, and speaks five languages, April has lived part-time in Spain since 1986, worked in Europe, Latin America, and the USA, and feels at home wherever there’s a good meal, good wine, and good company.